3 Reasons why packaging is needed
- Packaging protects the product
on its way from manufacturers to consumers so that the product is not
damaged. For some types of products that can harm children, they are
usually given special protective packaging. Besides that, goods that
are packaged are usually cleaner and more attractive.
- Through packaging, product
identification becomes more effective. Packaging is the only way
companies differentiate their products. Retailers also recognize that
packaging containing effective promotional and product protection features
increases sales and reduces costs due to product defects.
- The shape and characteristics
of the packaging are so attractive that customers are willing to pay more
just to get special packaging. Increased profits can also be obtained
through the efficiency of marketing costs obtained from effective
packaging. Packaging that can protect products, packaging that
provides promotional characteristics, all of these will be able to reduce
costs, both damage costs and advertising costs.
Product
innovation aims to maintain the survival of the company, because existing
products are vulnerable to changing consumer needs and tastes, technology,
shorter product life cycles, and increased domestic and foreign
competition. Product innovation must be carried out through the results of
market research, so that it can produce products according to consumer
tastes. Even though companies are concerned with quality, if the company
does not pay attention to consumer tastes, it will cause their products to be
unattractive, and even consumers will switch to other products, so that sales
will decline.
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